The digest arrives, but nobody reads it

Enthusiasm kills automation. The most common mistake new users make is launching everything at once.

What happened

Owner of a digital agency from Novosibirsk, 8 employees, lots of routine. Completed onboarding, watched all the videos, and set up in the first day:

• Morning task digest
• Weekly client report
• Incoming email monitoring
• Auto-replies for common requests
• Deadline reminders
• Weekly social media content generation
• New lead analysis
• Pre-meeting briefing preparation
• Financial summary from spreadsheets
• Company mentions monitoring
• Task tracking in Notion
• Industry news digest
• Team reminders
• Website metrics analysis
• Invoice preparation

Result after 3 days:

• The morning digest came in empty
• The weekly report generated a single sentence with no data
• Email monitoring was ignoring some incoming messages
• Social media content was written in English
• Deadline reminders referenced tasks that didn't exist