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Real estate agency audit: properties were published after 2.5 days and lost their first hot spots
A real estate agency was wasting the hottest first days of a property's sale just trying to publish it. The listing went live on average 2.5 days after the contract was signed. We conducted an audit and showed where properties were getting stuck and which agent was fixing them.
What We Checked
We spent five days analyzing the listing process for 80 properties: from contract signing to listing on CIAN, Avito, and the website. We looked at who prepares the photos, who writes the description, who uploads them, and how much time each step takes.
What we found
| Audit findings | What this costs the business |
|---|---|
| Publishing an ad takes 2.5 days | The first, most active impressions go to competitors |
| 30% of ads are published with errors or missing some photos | Fewer views and calls about the property |
| There is no standard description template; everyone writes their own | Inconsistency, some texts are weak and not They're catching on |
| Manual uploading to 3 platforms | The manager wastes time instead of calling clients |
What was recommended
One publishing agent: takes photos and property parameters, generates a sales description according to a single standard, and uploads to all platforms in minutes. We estimate that this will reduce the publication time from 2.5 days to 1 hour and remove manual work from managers.
How long did it take and how much did it cost?
The audit took 5 business days.
| Stage | Deadline | Budget |
|---|---|---|
| Sales Department Audit | 5 days | $600 |
What can you do?
- Process Audit. We find out where exactly your money and time are leaking before something happens. Implement.
- Publishing Agent. Prepares descriptions and uploads objects to all platforms in minutes.
- Incoming Request Agent. Instant response and qualification across all channels.
Free analysis of your business
- Find 3–5 points for automation
- Estimate time and money savings
- Pick a ready case or build one for your task
