Multi-platform social media publisher: optimize your social media management

"I used to manually post the same content five times per day. Every day felt like Groundhog's Day to me as I copied, pasted, made formatting adjustments and prayed everything didn't mess up. It then occurred to me that I could publish on multiple social media channels via multi-platform publishing and it was like I discovered some sort of hack for myself. With one command I could replace hours of mundane tasks each day. For crypto traders and market analysts who are bombarded with a constant flow of data and deadlines, this type of convenience is almost critical to their ability to succeed."

Basics of Multi-Platform Social Media Publishing Systems

Multi-platform social media publishing software enables the publication of content on numerous social networks using one system/program for scheduling content globally and allows you to publish everything you write - whether it be in the form of blogs, Twitter updates, Instagram stories, TikTok videos, etc. - on multiple channels simultaneously.

Think of it as your hub, or Command Control Center, where you publish one piece of content at a time, then adapt it to the requirements of each network - i.e. number of characters allowed, dimensions of images, hashtags, etc. - you will indicate when each piece of content should be published based on a schedule that considers an optimal time for posting each respective piece of content to give you the best chance for receiving the highest number of interactions from that piece of content. This also applies to cryptocurrencies because the market literally never stops. Therefore, if a Bitcoin flash crash happened, you need to post your reaction immediately to your various social media outlets; not hours or days after an event has occurred.

Example: Efficiency in Action

A solopreneur was previously publishing the same piece of content across his three social media sites (Twitter, Telegram, and LinkedIn) daily and had to change or adapt the format each time because of the differences in the types of characters accepted by each network. He switched to a multi-platform social media publishing software program that allowed him to develop templates and schedule multiple posts in one batch each Sunday evening for every day that week. The outcomes of the trial confirmed that the amount of time it takes to publish content has been cut down dramatically from seven hours a week to one-and-a-half. At the same time, engagement levels actually increased by 22%, due to both greater levels of regularity as well as the use of the tact.

The Advantages of Multi-Platform Media Publishing

• Time Savings: First and foremost, you save time.
• Consistency: You have consistency of content across multiple platforms and the ability to reach more people.
• Algorithm Optimization: Stability is also one of the best friends of social media algorithms, and therefore there is a drop in visibility if you miss a day of publication.
• Constant Availability: Finally, since these tools keep you continually publishing regardless of any changes to the market, and regardless of your own vacation schedule, you will always be available.

Unified Analytics and Strategy

When it comes to measuring your success with a unified analytics system, the benefit is the ability to see all of your results on one dashboard rather than five separate dashboards. All of your statistics — clicks, engagement and conversions — are in front of you, allowing you to better understand where your responses are working best and where your posts convert to sales — or leads. With this information at your fingertips, you can easily establish your overall marketing strategy.

The people who understand how to analyze social media analytics through automation understand: why manually manage social media accounts? ASCN.AI not only provides raw data for analyzing social media activity but also provides AI-optimized analysis on that data to give you an idea of what works well. Therefore, similar to the media industry, there is a greater return on investment to work with a media publisher as opposed to using multiple social networks.

Who Benefits from ASCN.AI?

Those who could benefit from having ASCN.AI as their analytics provider (freelance workers, creative agencies, corporations and visual content creators):

• Freelancers: who provide services for multiple clients.
• Agencies: that provide services for many different clients.
• Companies: who are branding with a consistent message throughout all delivery.

Creators must assist in increasing the popularity of cryptographic products by creating content on multiple platforms at the same time (YouTube Community, Twitter, and Telegram), effectively extending their reach further than ever before. For example, a successful agency in the crypto space posted three to five posts for each of their 15 clients across two or three platforms; however, unfortunately, marking the work coordinated successfully was not a success — with missed due dates, duplicate content, and inconsistencies between the posts...

What they executed: A media publisher was established with a role/rights set whereby junior employees could develop drafts of posts for approval by senior employees prior to posting.

The outcome: In just three months of developing the above procedures and continuing to develop new relationships with current and former clients, their client satisfaction increased by 34%, as well as adding 6 new clients to their agency.

A Description of Multi-Platform Media Tools

General Definition & Features

Multi-platform media tools combine multiple social media networks into one integrated unit. Some of the main functions are:

• Content Planning: Create or schedule all planned content (posts) well in advance (days/months).
• Platform Configuration: The tools will automatically format both the text and image (including hashtag) for each of the social networks.
• Analytics: Collectively analyze (track) engagement, reach, and conversions from all social networks.
• Team Collaboration: Manage team members (roles), approve (confirm) the posting of content, and simplify processes.
• Automation: Automatically determine the best times to post for your target audience.

Efficiency vs. Manual Effort

Using multi-platform media tools will result in increased efficiency and the ability to develop an effective strategy ahead of time by linking content to product releases and/or to major events in the marketplace. What differentiates a single-platform tool from a multi-platform tool? Single-platform tools (e.g. native Twitter planner, Instagram Creator Studio) will typically be free — but certainly not for long. The user is required to use multiple formats and may need to utilize their diverse interfaces to complete their work.

Multi-platform media tools offer users:

• The ability to batch upload hundreds of posts through the CSV method;
• Manage all comments/messages across all social networks in one format;
• Ability to compare statistics across all social networks without having to complete an export of data from each.

The subscription fee can be anywhere from fifteen dollars to three hundred each month; this is determined by the size of your audience and the features and limitations given in the plan you chose. It is easy for professionals to see how much they save with this type of service.

Why Social Media Management Automation?

You aren’t lazy if you choose to automate social media; rather, you are using a process that allows you to work smarter. You have to remember, the crypto market operates all day, all night, every day. By automating your posts, you can ensure your followers are getting posts whether they are standing at their desks waiting for breaking news in their daytime hours on the other side of the world or even while you are relaxing in the middle of the night.

The concept behind ASCN.AI is very similar. Rather than manually searching through dozens and dozens of web sites and social media channels, AI can give you real-time, condensed, new information from many different places. So when you automate your posts, it allows you to free up your creative mind by taking away a significant amount of tedious work from the equation.

Example: A crypto trader is writing a news post and manually posting it; because he/she has to analyse so much data, he/she misses out on opportunities.

• What he/she did: Build a multi-platform automated application that will post and schedule posts at the best times (EST- 7 AM, 12 PM, and 6 PM based on his/her audience's activity).
• What he/she found: Engagement increased by 31% while his/her time spent posting decreased by 5 hours per week!

Most Commonly Used Features

Post Editor and Composer

Typical modern post editors provide users with a WYSIWYG editor to create content visually. Some users prefer to use an AI assistant to suggest hashtags and/or to help users create optimised captions; some AI assistants can write image descriptions. For example, if a new DeFi initiative is being promoted, the Editor could include hashtags such as #DeFi or #Web3 or #OnChainAnalytics from both brand data points and trends in order to promote that initiative.

Bulk Scheduling / Publishing Calendar

Transparent visual publication planning through a drag-and-drop interface. Uploading a CSV with 100+ posts and separating by both platform and quantity at the desired time allows the platform to publish automatically.

Example: A blockchain company was developing a 30-day advertising campaign comprised of 90 tweets (3 per day). If completed manually, this would take hours to complete and would be prone to multiple forms of error. A CSV of publications were batch-uploaded and organized by posting them on Twitter and Telegram during periods of peak engagement activity. Results: The campaign was executed/monitored properly and resulted in a 15 percent increase in engagement over the manual method.

Supports Multiple Account/Platforms

Proven successful across all major social networking services (Twitter, Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube), as well as on niche platforms (Telegram, Discord) as well as integration capabilities to Google My Business, Reddit and Wordpress. For crypto experts, messaging on native Telegram and Twitter is especially useful to eliminate the need for tedious manual posting.

Unified Control Panel

Single login displays all accounts in one location (scheduled posts, active documents, metric tracking and unread notifications) – no more having to navigate multiple tabs!

Collaboration & Team Integration

Distributing roles into manager, writer, reviewer. Only an administrator can manage accounts / connections, writers create draft posts and schedule them for publishing, while reviewers monitor analytics. Eliminates the potential for accidental errors or premature posting to social media platforms. In a large organization/enterprise, a system of check and balances is necessary in order to mitigate errors; from junior employees creating an original work all the way through senior employees reviewing it, to getting approval from the legal department. All steps/activities are recorded within the system, thereby minimizing the occurrence of errors.

An example of how this works is with a cryptocurrency marketing agency that had continuously published content before it was intended to be, resulting in multiple erroneous publications. They established a new two-step approval process with respect to social media content, in that without basic approval from the Person Who Strategizes the Social Media Publication, the publication cannot go live. As a result of implementing the above process, within a 6 month period, the agency has never published incorrect content. Thus establishing their reputation and gaining the trust of their clients.

Analytics and Reporting

Each social media publication is reviewed by metrics such as likes, shares, comments, clicks, and impressions. Advanced analytic tools are available to segment this data by social media type, time of post, and by content type. It’s also important for companies catering to crypto communities to determine if “on-chain” or “price prediction” content has higher engagement.

Exportable Reports: Reports can be printed in PDF format with the ability to filter by date and campaign. We provide the ability for clients to export data to Microsoft Excel or Google Sheets formats for in-depth analytics. Additionally, according to Salesforce’s State of Marketing 2024, 72% of marketers who analyze their data will improve their campaign effectiveness within the first three months of data analysis.

Advanced Interaction Tools

• Community Management – Unified Inbox: A shared inbox allows an agency to manage responses to direct messages and comments made by users on social media sites from the same unified location. By tagging, assigning, and/or reminding employees about user responses, agencies can provide their customers with quality support and maintain customer loyalty.
• Reputation Monitoring and Response Tools: Mentions can be searched for even if the individual searching for the mention does so without using the “@” symbol. If a user mentions a product and does not “@” the company, the company can still locate that mention and subsequently respond.
• Mobile Applications and Publishing on the Move: Mobile applications enable you to create/approve your posts from your mobile device, modify your posting date/time, and avoid being tied to a PC whether you're travelling or relaxing.

Artificial Intelligence/Automation Functionality

AI Assistant/Content Recommendations: Some media platforms analyse your previous posts and suggest potential content ideas, hashtags, and captions. Although the majority of the aforementioned AI platforms do not currently have any cryptocurrency-related expertise, they can still reduce the time it takes to prepare for posting.

Automated Posting and Smart Scheduling: Publications will occur at the times when the target audience is most active and engaged by leveraging previously collected data and algorithms. You will no longer need to guess the best time to post; it will be generated for you.

Multi-Platform Publishing Advantages (Summary)

• Time Savings: Save 5 -10 hours per week; routine tasks can simply be placed onto autopilot.
• Increased Engagement/Reach: Posting frequently will "feed" the social media algorithms.
• Brand Consistency: Use one cohesive strategy/tone for all platforms.
• Data-Driven Decisions: Use data to make decisions rather than relying solely on instinct.
• Team Productivity: Clearly-defined roles and approval processes reduce errors.

Case Study: A cryptocurrency fund published published inconsistently — posting heavily for a few weeks, then going silent for months. They implemented a multi-platform content calendar with daily scheduled tweets through Twitter, LinkedIn, and Telegram. Outcome: The fund experienced an 18% increase in new followers on a month-over-month basis and also had 12% consistent engagement with their audience.

How to Begin Working with a Multi-channel Publisher

Most platforms allow users to connect via OAuth. All you need to do is click the "Connect Twitter" button; log into the respective service's web page; and accept the terms of service. You can then do the same for your other networks, which should take less than ten minutes. Make sure that you have administrative privileges on all of your accounts.

The first campaign/post should be straightforward; only one post that you adapt for both Twitter and LinkedIn is an easy example to follow. After you become comfortable using the service, begin developing a one-week batch of content in one session.

Recommendations:

• Link your posts to the market's schedule to maximize exposure.
• Use a daily theme (e.g., Monday: market results, Wednesday: education, Friday: community).
• Utilize analytics to show you the best day and time to publish.
• Define each individual's role clearly.
• Discuss post updates on the platform itself rather than external messengers.

Examples and Successful Precedents

• Freelancers/Solopreneurs: A consultant serving the crypto space utilizes a media publishing service on Sundays to free him for meetings and research during the week.
• SMB: Allows businesses to maintain continuity even while employees are on vacation.
• Crypto Agencies: Junior workers create posts, seniors review for accuracy.
• Content Creators: A crypto YouTuber can syndicate video content through multi-platforms using short-lived video content.

Summary of the Best Content Creation Tools

AI Agents and No-Code Automation

Multi-platform tools use automation to distribute content, but AI agents and no-code builders take it to the next level: automatic, intelligent workflows that create, optimize and publish content autonomously.

AI agents can perform complex tasks without constant supervision:

• Automatically posting market analysis after a flash crash.
• Personalizing content based on socio-demographic profiles.
• Automatically responding to standardized comments.

Case: One analyst spent 2-3 hours daily searching transactions. He created an AI agent using ASCN.AI's API to search for large transactions and generate drafts. Results: Time spent reduced to 20 minutes, content volume tripled, engagement increased significantly.

The No-Code Builder Workflow

Through the use of systems that create ‘AI chains’, you can create an automated link: Trigger -> Logic -> Action.

1. Trigger: ASCN.AI detects a very large spike in Ethereum gas fees.
2. AI Agent: Generates a Twitter thread explaining why.
3. Logic: If fee > 100 Gwei, mark as urgent.
4. Action: Publish to Twitter and Telegram automatically.
5. Follow-up: Publish a full LinkedIn article within 24 hours.

Income Generation Model

The crypto industry relies on being present 24/7/365. You can create a service called Crypto Social Media Automation:

• Stack: ASCN.AI (data) + AI generators (content) + Multi-platform tools (publishing) + Zapier (integrators).
• Revenue Model: 5 clients at $1000 = $5000/month. 8 hours setup; 2 hours/month support per client.
• Result: A freelancer scaled from 3 clients ($3k) to 12 clients ($14.4k) in six months with only a slight increase in workload.

The ASCN.AI Advantage

Universal AI products like ChatGPT cannot read private Web3 data and pull outdated information. ASCN.AI is trained using Web3 Data (On-Chain, DEX activity, Twitter, Telegram). It provides up-to-date insights immediately.

Cautions and Best Practices

Don't Be a Bot: Too much automation can be bad if feeds resemble bots. Remain human; provide wit, humor, and stories.

Validation: AI must be checked and approved prior to posting. AI can make errors or create false information.

Legal Compliance: The ICO industry has strict rules. Consult an attorney or add appropriate disclaimers.

This material is information only. Do not rely solely upon this information for your decision-making process; use this information only as a supplement to professional help.

FAQ

Which is the best multi-platform publishing provider? There is no best! They all have their pros and cons; however, I endorse Hootsuite as your best bet!

How Can Automation Assist with Social Media Management? Automation makes it easier to do routine work like scheduling, gathering statistics, and answering common questions. It ensures a consistent flow of content.

Do you have to pay for Multi-Platform Publishing? Yes, although Buffer and Later have basic limited tiers. Most experienced users move to premium levels.

Key Findings & Recommendations

Multi-platform social media publishers are essential daily tools. With the volatility of the crypto market, automation is the method to guarantee timely publishing. When you combine an AI agent with a no-code workflow, one person can manage multiple accounts with minimal resource input.

What to Do Next:

• Evaluate Your Social Networks (Focus on Telegram and Twitter for crypto).
• Try Free Trials (Hootsuite, Buffer, Sprout).
• Look into partnerships with ASCN.AI and tools like Zapier.
• Keep It Simple: Connect 2-3 platforms, schedule for the week, review metrics, and modify.

Automation of your social media distribution may sound clichéd and appear that it is going to stifle your creativity. Conversely, by automating the distribution of your social media postings, you create the time in which to do something creative. All the necessary tools to achieve success exist today; you should take immediate action so that you do not miss out!