Event Leads Pipeline: AI Agent for Trade Show Lead Follow-Up

Overview

A trade show booth runs $2,000 to $10,000. You come back with hundreds of badge scans, and they sit for a week while you find time for research and emails. Your competitors are already writing to those leads. Processing 200 contacts by hand takes 30-plus hours, and hot leads cool off every day you wait.

Event Leads Pipeline is a ready-made AI agent for the ASCN platform that takes this work off your plate:

• 📇 Takes your badge-scan CSV — from an "Events" folder on Google Drive or dropped straight into chat. It maps the columns itself and shows you the mapping to confirm.
• 🔎 Researches every contact on the web — what the company does, its size, a recent news signal, and why the person likely stopped by your booth. Each fact comes with a source link.
• 🎯 Scores contacts A/B/C against your ICP — hot, warm, and off-target, each with a one-line reason.
• ✉️ Drafts personal follow-ups on show day — a same-day email for hot leads and a three-touch sequence for warm ones. Everything lands as a Gmail draft for your approval.
• 📊 Keeps a pipeline sheet and catches replies — statuses, touches, contact responses, plus a conversion report at the end of the campaign for your next event.

You run the agent in plain language — in ASCN chat or Telegram. Nothing to build by hand: the agent connects Gmail, Sheets, and Drive when you ask.

How the AI agent for trade show leads works

You don't need to code. Running it is just a chat.

1. Install from the marketplace. Open the agent page, click "Use template," and the agent shows up in your account in under 5 minutes.
2. Connect services in chat. Type "Connect Google Sheets, Gmail, and Drive," the agent hands you OAuth links, and you authorize in one click.
3. Tune it to your niche. Tell it what you sell and who your ideal customer is — the agent sets the A/B/C criteria and sorts contacts by them. Add your signature and a one-line pitch for the emails.
4. Upload the scans. Drop a CSV into the "Events" folder and a trigger starts processing on its own. Or just send the file into chat.
5. Run tasks and sequences. The agent enriches and scores contacts, drafts the hot-segment emails for today, then runs the sequences with dynamic tasks over 5-12 days and catches replies with a Gmail trigger.
6. Manage from one chat. Approve email batches by number, adjust the tone, check statuses — right in ASCN chat or Telegram.

Why this beats hiring an assistant

• You write while they still remember you. The agent processes 200 scans in one session and drafts hot emails on show day. An assistant needs a week for the same job — by then you're forgotten.
• One subscription instead of a salary. A virtual assistant for research and outreach runs $800-2,000/month. The agent covers the same volume for the price of the Start plan — $29/month (as of 06/12/2026).
• It pays back the booth. The event cost you thousands. Every contact you don't work is money left behind, and the agent takes everyone worth emailing all the way to a draft.
• It won't fabricate or spam. "We talked at your booth" only goes out when the scan data flags it, three touches max per contact, and a refusal stops outreach for good. Your domain reputation stays protected.

What results users see

Across deployments the agent works through a 200-contact post-event list in one session instead of 30-plus hours by hand, and sends personal emails to hot leads the same day, while you're still fresh in their memory.

Results depend on your niche, the quality of the scans, and how precisely you describe your ideal customer during setup. The agent delivers speed and execution; your product and ICP accuracy drive the conversion.

Deployment stats

Industrial equipment maker — B2B, trade shows

• Connected: Google Sheets, Gmail, and Drive with an "Events" folder, Telegram channel
• Result: 240 scans processed in one session, 38 hot-segment contacts emailed on show day
• Saved: about 28 hours of manual research and outreach per event

Digital services agency — B2B marketing

• Connected: Gmail and Sheets, scan files dropped into chat
• Result: three-touch sequences for warm contacts, replies caught automatically, instant alert on interest
• Saved: roughly 15 hours a week during peak event season

These figures are illustrative and depend on niche and setup; the ASCN team confirms specific numbers before publication.

What you get

• A ready, configured agent: its role, rules, and the enrichment and follow-up skills are already written; install in under 5 minutes.
• A setup guide: how to connect services, upload scans, set ICP criteria, and approve emails from chat.
• Skills and a knowledge base: the pipeline schema, event email templates, and scoring rules the agent remembers and reuses.
• A personal manager: helps tune the agent to your niche on the Personal plan and up.
• A private community: help from other users and quick support answers.

While competitors spend a week sorting business cards, you're already in the inbox of your hottest leads. 🔥🔥🔥

Set the agent up once, and after every show your contacts turn into a pipeline and emails the same day, while people still remember you.