Brief generator for a content agency

Use the ASCN Agent to create briefs for your content agency to speed up your process and save time during prep.

General Description

The purpose of the brief generator tool is to provide marketers and operations managers with an easy way to prepare agency briefs using a prepopulated topic spreadsheet template. By using a spreadsheet to organize the information needed for preparing an agency brief, you can create electronic documents quickly, making it extremely less likely that you will make mistakes by having to input data manually.

The system produces standardized agency briefs for users, ensuring that all agency collaboration is done between agencies with a consistent style/format for all the necessary documents to work together as a team. This allows users to deliver documents to their agency quicker and saves time and money when creating high-quality content across multiple platforms.

How the Automation Works

The process of automating the creation of agency briefs consists of several simple steps. To begin, a user must upload the topic table into Google Docs that has the following columns: Date, Format, Topic, Legend. By having an extensive amount of information available in the User's table, the system can quickly interpret the information provided in the new table and create the appropriate number of briefs that match the information that the agency will use for their campaign's documentation.

After the user has uploaded and imported the spreadsheet into the Google Docs platform, the creation of agency briefs starts to take place. The system creates the actual document based on the information provided in the topic table and is stored in a Google Doc, and contains all of the content objectives of the marketing plans, descriptions of the audience to whom the content will be directed, in addition to the message itself.

Why It Is More Efficient Than Manual Work

Therefore, as you can see, by using the ASCN Agent to automate the creation of agency briefs, marketers and operations managers do not need to input information manually to help create their agency's documents. In less than five minutes after uploading the topic table into the ASCN Agent, the users will receive their documents. Automation will greatly reduce the amount of time to create documents for content agencies; furthermore, it will also improve the final product's quality. This is important for successfully working with content agencies since the brief (which is set by a number of different parameters) can be created quickly and with high quality (which then helps get a brief completed and produces the desired results).

Automation will greatly reduce the time spent creating documents for content agencies by using a brief generator to do more work faster; particularly for marketers and operations managers who need to quickly provide high-quality formats for the creation of briefs that content agencies may request.

Another benefit of automation is the elimination of the risk associated with human error in entering data into documents; if you should make a small typo or misinterpret something on an existing document, both of those errors would affect content quality. The potential for typographical errors and misinterpretations of documents will decrease as a result of using automated solutions, and every document produced will be produced with a consistently accurate level.

Furthermore, another advantage of using an automation solution (e.g., using a brief generation system) is that it allows for standardization across all types of document (material) development for use by content agencies. The templates used to develop briefs will be predetermined by the guidelines already established for that specific style of brief. Thus, all briefs will look the same (regardless of the specific requirements of each of the content agencies) and all relevant data will be contained in the documents produced (brief) for use by the content agency and will enable the content agencies to efficiently process and approve the documents.

Results Users Achieve

Users of the brief generation system have significant reductions in the amount of time spent creating documents (developing materials) that they need to provide to content agencies. Based on what we have seen from prior implementations, users have achieved up to 50% time savings by using automation compared to traditional methods of document preparation. Additionally, users report that by utilizing standardized templates when developing briefs, the quality of the materials being produced has improved; therefore, all documents produced using the same template will not contain the likelihood of errors or inconsistencies.

The brief generator has helped improve the level of alignment between marketers and content agencies. Users have noted that the clear structure of each brief allows for a quicker and more efficient process of approving material (which provides for a faster response time to changing strategies and/or requirements from clients), which is crucial in a highly competitive marketplace.

In addition to increasing the amount of content created without increasing labor costs, therefore a critical component of growth, the automation that results from the brief generator allows users to spend their time on more strategic activities (i.e., improving overall performance for the company).

Implementation Examples

Examples of implementation include: The implementation of a brief generator resulted in a significant increase in the volume of new content generated without any additional costs associated with the labour spent on producing the materials. Using automated document generation and preparation processes helps teams to focus their efforts on more important items (i.e., developing strategies, etc.) rather than on routine formatting of documents.

Experience using a brief generator indicates that the time taken to produce a brief has been reduced, and the quality of the content produced has improved, thereby providing a positive impact on the company’s reputation and the way in which the company interacts with content agencies. The standardisation of the process provides a unified process for preparing materials and simplifies the process of aligning and approving the materials produced.

Users have also indicated that due to the clear structure of the documents, the process of communicating with agencies has been improved. By using this system you've established a much quicker response to clients' ever-changing needs and the ability to conform to found content trends that help improve promotion success in highly competitive environments.

What You Get

Benefits for Users: Users can gain from using the brief generator in various ways. To begin with, users will receive Google Docs or Word ready-made briefs for editing purposes and refinement to their own unique needs, thus making it easy for them to create documents that can be sent directly to their agencies. This is particularly relevant for marketing and operations managers who may need to adjust several different items on a regular basis.

Secondly, the brief generator offers users standardized templates which include the most effective formats for all social media content types including reels, carousels, and regular post formats. Using the same style and format for your documents improves consistency when dealing with your content agency, thus enabling teams to deliver materials to each other faster and improve the overall approval time for materials. Standards reduce the number of mistakes and inconsistencies in your brief, leading to better quality materials produced by your content agency.

Lastly, automation of processes saves major time and resources in preparing materials for delivery. Users report reducing the amount of time spent creating documents as a result of using the brief generator; allowing for employees to focus on higher-level business strategy and improved productivity within the team. This ultimately results in improved overall business performance.

Setup Instructions

How to Set Up: To get started using the brief generator all you need to do is complete a few simple steps. First you will want to clone the GitHub repository so that you have access to all of the required files and configuration options. You can accomplish this by using the git clone command and entering in the repository url.

Next you will want to set up your Google Docs Integration; in order to streamline your ability to create documents by having them automatically saved in your Google Drive. Once you have done this, confirm that the appropriate access rights have been granted so that you do not run into issues accessing your documents at that time.

Lastly you will simply need to run your brief generator by providing the spreadsheet containing your topics. The topics spreadsheet should include the columns of Date, Format, Topic, and Legend. Now you are ready to begin automatically generating your briefs based on the contents of that spreadsheet!