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AI SDR Agent: Outbound Sales and Cold Email on Autopilot

The agent researches prospects on the open web, writes personal emails, and runs follow-up sequences, dropping ready drafts into Gmail for your approval. Manage it in plain chat or Telegram.

AI SDR Agent: Outbound Sales and Cold Email on Autopilot
Created by:
Author
Roman
Last update:
6 July 2026
Categories
Sales
Leadgeneration
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Install the agent from the ASCN marketplace in under 5 minutes and set it up in plain chat. New users get a referral program and discounts on 6- or 12-month billing — current pricing at ascn.ai/pricing. Click "Use template" or ask a question.

Overview: an AI SDR agent for outbound sales

Outbound eats your time before it makes you money. Researching one prospect takes 20–30 minutes — the website, recent news, job posts, finding the decision-maker. A full-time SDR runs $800–2,000 a month, and template emails from sending tools read like spam and get ignored. Your rep spends the day preparing instead of talking to buyers.

Outbound Machine (AI SDR) is a ready-made AI agent for the ASCN platform that runs your outbound:

  • 🔍 Researches every prospect across the open web — site, niche, size, recent news, and job posts as pain signals
  • ✍️ Writes a personal opener tied to a specific signal, no clichés or "unique offers"
  • 📬 Runs a 3–5 touch sequence with spaced intervals and drops ready drafts into Gmail for your approval
  • 💬 Tracks replies, sorts them (interested, question, objection, no), and prepares a draft response
  • 📊 Sends funnel analytics every Friday: emails sent, reply rate by segment, which openers land

You manage it through ASCN chat or Telegram. Nothing to wire up by hand — the agent connects services on request and works on a schedule. You always decide what gets sent.

How the agent works

You don't need to code or learn a sending platform. Managing it is a normal chat.

  1. Install from the marketplace. Open the agent page, click "Use template" — the agent lands in your account in under 5 minutes.
  2. Connect services in chat. Type "Connect my Gmail and Google Sheets," the agent gives an OAuth link, one tap to authorize. Add Telegram for morning summaries if you want.
  3. Tune it to your niche. Tell it what you sell and who your ideal customer is, forward 2–3 of your own emails — it learns your tone and keeps an ICP playbook.
  4. Test run. Name 3 companies; the agent builds dossiers and shows the first openers for approval.
  5. Launch tasks and triggers. It preps a batch of drafts on weekdays at 9:00 and catches prospect replies, updating your pipeline in Google Sheets.
  6. Manage from one chat. Approve sends in a batch, adjust tone, and add prospects right in ASCN chat or Telegram.

Why it beats hiring an SDR

  • One subscription instead of a salary. An SDR costs $800–2,000 a month, and tools like Apollo or Instantly add $100–500. The Start plan is $29 a month (as of 06/12/2026; current pricing at ascn.ai/pricing).
  • Research in minutes, not half a day. What takes a rep 20–30 minutes, the agent does across 20–30 prospects a day while you close deals.
  • Personalization in every email. Each opener ties to a real signal with a source — the agent never invents facts or leaves "[Name]" placeholders.
  • Your domain stays safe. Sends go out in spaced batches with a daily cap and a 3-touch limit, so no burned sender reputation.
  • Nothing slips. The pipeline, statuses, and touch history live in Google Sheets; replies don't get lost between tabs.

What results users see

Across deployments the agent preps 20–30 worked prospects a day and removes up to 80% of the manual research and first-email writing. One SDR agent covers the prep that used to take a rep a full day.

Results depend on your niche, your offer, and how precisely your ICP is defined. The agent handles execution — your product and setup drive the conversion.

Deployment statistics

B2B services agencymarketing and development

  • Setup: Gmail, Google Sheets, and a Telegram channel
  • Result: up to 20 personal openers a day for approval, a 400-company pipeline in a month
  • Savings: around 15 hours a week on research and writing

SaaS startupB2B logistics software

  • Setup: a dedicated Gmail domain plus Google Sheets
  • Result: 3–5 touches per prospect with no manual babysitting, replies sorted automatically
  • Savings: one founder runs outbound without hiring an SDR

These figures are illustrative and depend on niche and setup; the ASCN team reviews them before publication.

What you get

  • A ready-configured agent: the SDR role, safe-send rules, and research and sequence skills are already written; install in under 5 minutes.
  • A management guide: how to connect Gmail and Google Sheets, set the batch schedule, and adjust email tone in chat.
  • Skills and a knowledge base: prospect-research and outreach-sequence plus an ICP playbook the agent keeps for your niche.
  • A personal manager: helps tune the agent to your offer on the Personal plan and up.
  • A private community: support answers and other ASCN users' experience.

While competitors pay an SDR to research and blast emails, hand outbound to an agent that writes personal messages 24/7. 🔥🔥🔥

Set it up once — every morning a batch of drafts waits for your "send" while you work the deals.

FAQ

Do I need coding skills?

No. The agent installs from the marketplace and is set up in plain chat: you say what you sell, and it connects Gmail and Google Sheets and creates the tasks.

Is it safe to connect my email to an AI?

Connections use official OAuth, tokens live in encrypted storage and never reach chats or logs. The agent is isolated, you can revoke email access anytime, and no email goes out without your approval.

Does the agent blast emails on its own?

No. It drafts in Gmail and waits for your call. You approve sends in a batch — "send all except #3." That protects your domain and sender reputation.

Does it scrape LinkedIn?

No. Research runs on the open web only — company site, news, job posts. Emails come from your data or official pages; the agent doesn't buy lists or invent addresses.

Can I tune the agent to my niche?

Yes. Through IDENTITY.md and SOUL.md, skills, and the ICP playbook you set the offer, customer profile, email tone, and opener signals.

What if I get a lot of inbound email?

You can turn off the reply trigger and check responses in the morning batch to spend fewer credits. The agent flags this trade-off during setup.

How do I track what the agent does?

The pipeline with statuses lives in Google Sheets, and schedules and run history sit in the Tasks section. Summaries and alerts arrive in Telegram or ASCN chat.

Can I switch the channel from Telegram?

Yes. Without Telegram, batches and alerts come straight to ASCN chat and the agent's logic stays the same.

FAQ
Still have a question
Do I need coding skills to set up this template?
No coding skills required! This template is designed for no-code users. Simply follow the step-by-step setup guide, connect your accounts, and you're ready to go.
How does this template help maintain data security?
All data is processed securely through official APIs with OAuth authentication. Your credentials are never stored in the workflow, and you maintain full control over connected accounts and permissions.
What is a module?
A module is a single building block in the workflow that performs a specific action — like sending a message, fetching data, or processing information. Modules connect together to create the complete automation.
Can I customize the template to fit my organization's specific needs?
Absolutely! You can modify triggers, add new integrations, adjust AI prompts, and customize responses to match your organization's workflow and branding requirements.
How customizable are the AI responses?
Fully customizable. You can edit the AI system prompt to change the tone, language, response format, and behavior. Add specific instructions for your use case or industry terminology.
Will this template work with my existing IT support tools?
This template integrates with popular tools like Gmail, Google Calendar, Slack, and Baserow. Additional integrations can be added using available API connectors or webhooks.
What if my FAQ knowledge base is empty?
No problem! The template includes setup instructions to help you populate your FAQ database with commonly asked questions and answers. Start small. As new questions arise, you can easily add more FAQs over time.
Is there a way to track unresolved issues that require follow-up?
Yes! You can configure the workflow to log unresolved queries to a database or spreadsheet, send notifications to your team, or create tickets in your issue tracking system for manual follow-up.
What if I want to switch from Slack to Microsoft Teams (or another chat tool)?
Simply replace the Slack module with a Microsoft Teams or other chat integration module. The core logic remains the same — just reconnect the input and output to your preferred platform.
If you have questions about the template, reach out to our support team
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