Lead Generation Through Personalized Cold Outreach

Install the agent from the ASCN marketplace in under 5 minutes and set it up in plain chat.

Overview: an AI SDR agent for outbound sales

Outbound eats your time before it makes you money. Researching one prospect takes 20–30 minutes — the website, recent news, job posts, finding the decision-maker. A full-time SDR runs $800–2,000 a month, and template emails from sending tools read like spam and get ignored. Your rep spends the day preparing instead of talking to buyers.

Outbound Machine (AI SDR) is a ready-made AI agent for the ASCN platform that runs your outbound:

• 🔍 Researches every prospect across the open web — site, niche, size, recent news, and job posts as pain signals
• ✍️ Writes a personal opener tied to a specific signal, no clichés or "unique offers"
• 📬 Runs a 3–5 touch sequence with spaced intervals and drops ready drafts into Gmail for your approval
• 💬 Tracks replies, sorts them (interested, question, objection, no), and prepares a draft response
• 📊 Sends funnel analytics every Friday: emails sent, reply rate by segment, which openers land

You manage it through ASCN chat or Telegram. Nothing to wire up by hand — the agent connects services on request and works on a schedule. You always decide what gets sent.

How the agent works

You don't need to code or learn a sending platform. Managing it is a normal chat.

1. Install from the marketplace. Open the agent page, click "Use template" — the agent lands in your account in under 5 minutes.
2. Connect services in chat. Type "Connect my Gmail and Google Sheets," the agent gives an OAuth link, one tap to authorize. Add Telegram for morning summaries if you want.
3. Tune it to your niche. Tell it what you sell and who your ideal customer is, forward 2–3 of your own emails — it learns your tone and keeps an ICP playbook.
4. Test run. Name 3 companies; the agent builds dossiers and shows the first openers for approval.
5. Launch tasks and triggers. It preps a batch of drafts on weekdays at 9:00 and catches prospect replies, updating your pipeline in Google Sheets.
6. Manage from one chat. Approve sends in a batch, adjust tone, and add prospects right in ASCN chat or Telegram.

Why it beats hiring an SDR

• One subscription instead of a salary. An SDR costs $800–2,000 a month, and tools like Apollo or Instantly add $100–500. The Start plan is $29 a month (as of 06/12/2026; current pricing at ascn.ai/pricing).
• Research in minutes, not half a day. What takes a rep 20–30 minutes, the agent does across 20–30 prospects a day while you close deals.
• Personalization in every email. Each opener ties to a real signal with a source — the agent never invents facts or leaves "[Name]" placeholders.
• Your domain stays safe. Sends go out in spaced batches with a daily cap and a 3-touch limit, so no burned sender reputation.
• Nothing slips. The pipeline, statuses, and touch history live in Google Sheets; replies don't get lost between tabs.

What results users see

Across deployments the agent preps 20–30 worked prospects a day and removes up to 80% of the manual research and first-email writing. One SDR agent covers the prep that used to take a rep a full day.

Results depend on your niche, your offer, and how precisely your ICP is defined. The agent handles execution — your product and setup drive the conversion.

Deployment statistics

B2B services agency — marketing and development

• Setup: Gmail, Google Sheets, and a Telegram channel
• Result: up to 20 personal openers a day for approval, a 400-company pipeline in a month
• Savings: around 15 hours a week on research and writing

SaaS startup — B2B logistics software

• Setup: a dedicated Gmail domain plus Google Sheets
• Result: 3–5 touches per prospect with no manual babysitting, replies sorted automatically
• Savings: one founder runs outbound without hiring an SDR

These figures are illustrative and depend on niche and setup; the ASCN team reviews them before publication.

What you get

• A ready-configured agent: the SDR role, safe-send rules, and research and sequence skills are already written; install in under 5 minutes.
• A management guide: how to connect Gmail and Google Sheets, set the batch schedule, and adjust email tone in chat.
• Skills and a knowledge base: prospect-research and outreach-sequence plus an ICP playbook the agent keeps for your niche.
• A personal manager: helps tune the agent to your offer on the Personal plan and up.
• A private community: support answers and other ASCN users' experience.

While competitors pay an SDR to research and blast emails, hand outbound to an agent that writes personal messages 24/7. 🔥🔥🔥

Set it up once — every morning a batch of drafts waits for your "send" while you work the deals.