PPC Audit Agent: AI Ad Account Auditor for Google & Meta Ads

Overview

Wasted ad spend hides in plain sight. Irrelevant search terms, audience overlap, broken conversion tracking, stale ads — the budget leaks quietly. A manual audit by a senior specialist takes 4–6 hours per platform at $50–100/hr, and agencies charge $2,000+ for a multi-platform review. Yet accounts need a check every week, not once a quarter.

PPC Audit Agent is a ready-made AI agent for the ASCN platform that takes account auditing off your plate. It is an AI PPC audit agent for Google, Meta, LinkedIn and TikTok in one view.

• 📊 Full audit across 200+ checks — 80 in Google Ads, 50 in Meta, 27 in LinkedIn, 28 in TikTok. You get an Ads Health Score from 0 to 100 and an A–F grade per platform.
• 💸 Finds wasted spend — junk search terms, audience overlap, budget misallocation, broken tracking. Where the data allows, with a dollar estimate.
• 🔍 Deep dive on a single platform — on request it runs every check on one account: Quality Score distribution, creative diversity, hook rates, ABM match quality.
• 📈 Media plans and math — budget split across platforms for your niche, a bidding-strategy decision tree, A/B test design, and CPA, ROAS, break-even and LTV:CAC calculations.
• 📅 Weekly monitoring — it runs a full audit Monday night and delivers a report by morning: score changes vs last week, new and resolved issues, Quick Wins.

You run it from plain chat in ASCN or Telegram. Nothing to build by hand: the agent connects your accounts on request and keeps an audit history in Google Sheets.

How the agent works

You don't need to be a marketer or a developer. You run it from chat.

1. Install from the marketplace. Open the agent page, click "Use template" — the agent lands in your account in under 5 minutes.
2. Connect accounts from chat. Name your platforms and the agent hands you one-click OAuth links for Google Ads, Meta, LinkedIn and TikTok.
3. Audit history in Google Sheets. The agent connects a "PPC Audit History" sheet and logs every audit, so you see how scores move week over week.
4. Tune it to your niche. Tell it your business type, spend, and target CPA or ROAS — it calibrates industry benchmarks and scoring severity.
5. Set the schedule. The agent creates a scheduled task: a full audit Monday night with the report waiting for you in the morning.
6. Run it from one chat. Type "audit", "deep dive Google", "plan for Q3" or "calculate ROAS" and get the answer in ASCN chat or Telegram.

Why it beats hiring a PPC specialist

• One subscription instead of an hourly rate. A manual audit of one platform runs $200–600 per pass. The agent covers all your accounts for the Start plan — $29/mo as of 06/12/2026.
• A check every week, not once a quarter. A specialist reviews accounts when they get to them. The agent does it Monday night and drops the report in by morning.
• Every number ties to data. The agent doesn't guess: when data is thin it says so and flags confidence. It reports wasted spend conservatively, with the method shown.
• Four platforms in one report. Google, Meta, LinkedIn and TikTok in a single score with a per-account breakdown, not four separate dashboards.
• It never touches your accounts. The agent diagnoses and gives exact steps, but never changes bids, budgets or settings. The call stays yours.

What users get

Across rollouts, one weekly audit replaces 4–6 hours of specialist time per platform, and a weekly run keeps wasted spend in check without manual work. Users surface 10 to 30% of spend that was leaking into junk queries and broken tracking.

Results depend on your niche, ad volume, and how precisely you set target CPA and ROAS during setup. The agent runs the checks; the size of the savings comes from how you act on its fixes.

Rollout statistics

E-commerce brand — online store

• Connected: Google Ads and Meta Ads, audit history in Google Sheets, reports in Telegram
• Result: first audit found about 18% of spend in irrelevant search terms and audience overlap
• Savings: up to 5 hours per audit vs reviewing two accounts by hand

B2B SaaS — subscription product

• Connected: LinkedIn Ads and Google Ads, weekly scheduled audit
• Result: a conversion-tracking gap caught before any bidding math; weekly score rose from C to B
• Savings: a weekly account review instead of a one-off $2,000+ agency check

Marketing agency — managing client ads

• Connected: Google, Meta and TikTok across several clients, reports to a Telegram channel
• Result: one Ads Health Score per client and a prioritized fix list by Monday morning
• Savings: around 10 hours a week on preparing account reports

Figures are illustrative, show the expected effect, and depend on niche and setup.

What's included

• A ready, tuned agent: the role, rules and four skills (audit, deep dive, strategy, PPC calculator) are already written; install takes under 5 minutes.
• A knowledge base of checklists and benchmarks: 200+ checks and industry reference ranges the agent calibrates to your niche.
• A control guide: how to connect accounts, set the schedule, and request any analysis from chat.
• A personal manager: helps tune the agent to your platforms and goals — on the Personal plan and up.
• A private community: help from other users and quick support answers.

While agencies charge $2,000+ for a one-off review, hand ad auditing to an agent that checks your accounts every week for $29/mo. 🔥🔥🔥

Set it up once, and every Monday a fresh Ads Health Score with a prioritized fix list is waiting in your Telegram.