Start with ready-made AI agents with instructions on how to manage them on the marketplace. Browse the library
Back to templates

AI Agent for B2B Lead Generation: Cold Outreach on Autopilot

The agent finds companies that match your ICP, collects emails, writes personal cold outreach and sends it via Gmail, and tracks every lead in Google Sheets. You run it with plain words in chat.

AI Agent for B2B Lead Generation: Cold Outreach on Autopilot
Created by:
Author
Roman
Last update:
6 July 2026
Categories
Sales
Leadgeneration
Popular
Bonus for you
Renew your subscription now and get one of the additional bonuses

Overview: AI Agent for B2B Lead Generation

Prospecting by hand eats whole days. You find companies, dig out contacts, write each person a line that actually lands, then try not to lose anyone in the thread. An SDR runs $4,000–6,000 a month plus payroll and works eight hours, and the pipeline still fills slowly.

B2B Leadgen is a ready-made AI agent for the ASCN platform that runs the full cold outreach cycle, from finding companies to sending the email:

  • 🔍 Finds companies that fit your ICP. Web search pulls businesses by industry, size, region and decision-maker role.
  • 📧 Collects contacts and emails from public sources — verified addresses only, no guessing.
  • ✍️ Writes personal emails around a real hook from the company's context, not a name-merge template.
  • 📊 Tracks every lead in Google Sheets: company, contact, email, hook, status, dates and replies.
  • 📤 Sends through Gmail within daily limits and only after you approve.

You run it from a normal chat in ASCN or Telegram. Nothing to assemble: the agent connects the services on your request and shows an email preview before anything goes out.

How the agent works

No coding. Setup is a conversation in chat.

  1. Install from the marketplace. Open the agent page, click "Use template" — it lands in your account in under 5 minutes.
  2. Connect services in chat. Type "Connect Gmail and Google Sheets," the agent hands you an OAuth link, one click to authorize. Web search works out of the box.
  3. Tune it to your niche. Describe your product, ICP, offer and email tone — the agent saves it to its knowledge base.
  4. First batch of leads. Say "Find 10 companies that match my ICP" — the agent returns a table with contacts and personalization hooks.
  5. Start sending and triggers. The agent shows 3 emails for your sign-off, then sends in batches within Gmail limits. Add a morning pipeline digest if you want one.
  6. Run it from one chat. Edit the ICP, copy and statuses right in ASCN chat or Telegram.

Why it beats hiring an SDR

  • One subscription instead of a salary. An SDR costs $4,000–6,000 a month plus payroll. The agent covers sourcing, emails and the pipeline for the price of a plan.
  • The lead list grows while you work. The agent finds companies and drafts emails with no lunch breaks and no weekends off.
  • Personalization holds up all day. Every email gets its own hook, quality doesn't drop on the hundredth contact.
  • A clean pipeline with no manual upkeep. Statuses, dates and replies land in Google Sheets on their own, and duplicates never get emailed twice.
  • Scale without hiring. Need a second agent for another market or for follow-ups — spin it up in minutes.

Results users see

Across deployments the agent brings in 30–50 targeted leads a week per user on cold outreach and takes almost all the manual work out of finding contacts and writing first-touch emails.

Results depend on your niche, how precise your ICP is, and how sharp an offer you gave it in the knowledge base. The agent handles execution — sourcing, emails, pipeline. Reply rates come down to your setup and product.

Deployment stats

SaaS startupB2B software for teams

  • Connected: web search, Gmail and Google Sheets for one founder
  • Result: 40 personal emails a week, around 12% reply rate on the agreed offer
  • Saved: roughly 15 hours a week on sourcing and writing

Digital services agencymarketing for e-commerce

  • Connected: web search and Gmail plus a shared lead sheet in Google Sheets
  • Result: a pipeline of 200+ companies in a month, statuses and follow-ups in one table
  • Saved: the output of one SDR at the cost of a plan

These figures are illustrative — they show the expected effect for the niche, not a guarantee. Your real result depends on your product and setup.

What you get

  • A ready, configured agent: role, safe-sending rules and pipeline format are already written, install in under 5 minutes.
  • A control guide: how to connect services, set your ICP and offer, and launch a campaign from chat.
  • An outreach knowledge base: ICP templates, email structure and limit rules the agent remembers and repeats.
  • A personal manager: helps tune the agent to your market — on the Personal plan and up.
  • A private community: offer reviews with other users and fast answers from support.

While competitors pay an SDR to source and send, hand cold outreach to an agent that works seven days a week. 🔥🔥🔥

Set your ICP and offer once — and every week the sheet fills with new leads and ready emails. All that's left is to hit Send.

FAQ
Still have a question
Do I need coding skills to set up this template?
No coding skills required! This template is designed for no-code users. Simply follow the step-by-step setup guide, connect your accounts, and you're ready to go.
How does this template help maintain data security?
All data is processed securely through official APIs with OAuth authentication. Your credentials are never stored in the workflow, and you maintain full control over connected accounts and permissions.
What is a module?
A module is a single building block in the workflow that performs a specific action — like sending a message, fetching data, or processing information. Modules connect together to create the complete automation.
Can I customize the template to fit my organization's specific needs?
Absolutely! You can modify triggers, add new integrations, adjust AI prompts, and customize responses to match your organization's workflow and branding requirements.
How customizable are the AI responses?
Fully customizable. You can edit the AI system prompt to change the tone, language, response format, and behavior. Add specific instructions for your use case or industry terminology.
Will this template work with my existing IT support tools?
This template integrates with popular tools like Gmail, Google Calendar, Slack, and Baserow. Additional integrations can be added using available API connectors or webhooks.
What if my FAQ knowledge base is empty?
No problem! The template includes setup instructions to help you populate your FAQ database with commonly asked questions and answers. Start small. As new questions arise, you can easily add more FAQs over time.
Is there a way to track unresolved issues that require follow-up?
Yes! You can configure the workflow to log unresolved queries to a database or spreadsheet, send notifications to your team, or create tickets in your issue tracking system for manual follow-up.
What if I want to switch from Slack to Microsoft Teams (or another chat tool)?
Simply replace the Slack module with a Microsoft Teams or other chat integration module. The core logic remains the same — just reconnect the input and output to your preferred platform.
If you have questions about the template, reach out to our support team
Ask a question
message
By continuing to use our site, you agree to the use of cookies.