How to Create a Telegram Bot for Sales: A Complete Guide

While you sit there mulling over the decision to create a Telegram Bot or not, there are already other businesses who are taking advantage of this technology to build an automated solution that will allow them to respond to their customers in less than 10 seconds. Meanwhile, you continue to sit there, spending hours on the same repetitive inquiries from customers. Each day, the divide between those businesses that are currently leveraging automated solutions for their communication versus those that are not continues to grow larger. It is important to note that this is not only a monetary issue; it is also a factor of time.

For 8 years, I have been involved with the Cryptocurrency industry; during that time, I have personally been involved with numerous projects that failed solely due to the fact that the team could not physically handle the volume of inquiries from customers. When you are receiving 500 inquiries per day, and your team consists of only three people, it is simply impossible to keep up with that volume of inquiries. GPT Bots are an instant solution to this challenge; utilizing 1 Bot to replace 3 Operators, working continuously 24/7 without any breaks whatsoever. We used this model at ArbitrageScanner and increased our conversion from inquiry to payment by 34% within 3 months because customers were no longer waiting.

Getting Started with Telegram Bots for Sales

A Telegram Bot is an Automated Service on the Telegram Platform that can be used by your customers to place orders, get answers to their questions, receive invoices and notifications. All communication with your customers takes place within the familiar chat interface of Telegram, eliminating the need for them to visit your Website or Download a Separate Application.

Why Should You Have A Telegram Bot For Your Business?

As of the beginning of 2025, there are over 900 Million Active Users of Telegram, and your target market has already established a presence there with a significant amount of traffic flowing through that platform! People open the messenger dozens of times a day to stay in touch with friends, find out what is happening on their favourite channels, and use bots to communicate and buy things within that ecosystem.

Here are some of the benefits:

• The purchase cycle is shorter — ad → bot → choose products → pay for them. All can be done in one app at the same time in a few minutes with no additional click or redirect necessary.
• Able to operate 24/7 — When you are asleep, the bot can generate up to 40% of your orders — this is based on actual statistics from our live projects.
• Save money on support — The bot can answer a majority of common questions and only connect your customers to a manager when absolutely necessary.
• Ability to collect and segment data — By analysing your customers' activities, you can make better use of your database by offering them more personalised offers, and recover "abandoned carts".

Based on a real example — one of our customers has an accessory retail store that sells phone accessories. The website generated between 15 and 20 orders per day. The bot generated an additional 12 orders per day. One of the clients left a review stating: "Convenient, I didn't have to search for the website, I just opened Telegram and ordered straight away".

The benefits of bots are not limited to B2C sales. B2B businesses can also benefit from using bots to allow their clients to process applications quickly without the need for multi-page forms. Easy, fast and painless.

Examples of Successful Telegram Bots

Food and Grocery Delivery

A bot is the only way to order — no calls or text messages needed. For example, in Moscow pizzerias, their bots process up to 300 daily orders. The average order value increases by an additional 18% due to upselling like "Buy one drink at half price when you complete your order".

Education and Information Products

The entire sales process for online English language courses is conducted through a bot without any manager involvement and can be completed within 5–7 minutes.

Retail and Handmade

Users can select color, size, complete payment, and track their orders — all within the bot. A handcrafted candle store grew its conversion rate from 35% to 62% after launching a bot.

Booking and Appointment Services

Bots have been utilized by many businesses for booking appointments in beauty salons, fitness clubs, and dental clinics. Many barbershops now receive as much as 40% of all their bookings through a bot and have seen their no-show appointments drop by 50%.

Cryptocurrency and Finance

There are many bots available via Telegram that create alerts about arbitrage opportunities and trading signals. Over the course of a couple of years, thousands of bot subscriptions were processed without support anywhere in the process.

The common factor among all of these types of bots is that they all provide a simple and direct solution to the user, without extra complexity or needing to redirect.

Creating and Registering your Bot Using BotFather

BotFather is the official Telegram bot for creating new Telegram bots and provides a unique token (key) for each new bot. If you do not enter a valid token for your new bot, it will not function.

1. Open your Telegram account and search for BotFather. Then send the command /start to BotFather.
2. To create a new bot, enter the command /newbot. Type in the name of your new bot, for example, "Craft Candle Shop."
3. Type in a unique username for your bot, which must end with the word "bot." For example, CraftCandlesShopBot. This is how your bot can be found: t.me/CraftCandlesShopBot
4. You will be given a token — a long string of letters and numbers. Keep this token safe and do not share it with anyone.
5. Use BotFather to configure the description section, "About" section, and an avatar for your bot.

The bot will be created, but it will not be active until you connect it with a program or platform.

Telegram Bot API Capabilities

• Send and receive messages via multiple formats: Text messages, images, and documents can all be sent or received using the Telegram Bot API's various functions.
• Bot buttons and menus: Inline buttons can be used with various callback options and quick-reply buttons.
• Accept payments using Telegram Payments. Users can complete transactions without leaving the Telegram application or going to an external website.
• Interact with both groups and channels. Moderation and publication of content, and permissions management.
• Integrate with other services using Telegram Webhooks. You can exchange data between external systems such as CRM systems, warehouses, and analytics systems.

The Telegram Bot API does not have the ability to store data, nor can it execute many complex commands without using an external database or server. Additionally, users must initiate a conversation with their bots by either tapping "Start" or sending a message first.

Build a Telegram Sales Bot Step-By-Step

There are three primary options for creating a Telegram Sales Bot.

1. Build your own bot. Building your own is the most time-consuming option and requires knowledge in either Python, JavaScript, or PHP as well as access to a server to host and run your bot. At least a couple of weeks of work is expected to complete this option.
2. Hire a programmer. Hiring a programmer is usually a much more efficient method than trying to build your own. Custom-built bots may take between one and three months to complete and may cost between 30,000 and 150,000 Rubles.
3. Use a no-code platform (such as ASCN.AI). No-code platforms allow the user to visually create their bot using blocks and complete a testable prototype within a matter of hours. These platforms also provide flexibility in terms of custom modules and AI integrations and usually charge a monthly subscription fee starting at $29 per month.

I personally recommend using a no-code platform to create your Telegram Sales Bot. You can quickly launch your prototype, gain insight through feedback, and add any custom features later if required.

Bot Development Technical Steps

Choosing a Platform and Programming Language

If you are going to program your bot yourself, here are the most popular programming languages:

• Python (aiogram and python-telegram-bot libraries) — very beginner-friendly, with a large community.
• Node.js (telegraf) — best if you want to build your frontend and server in the same language.
• PHP (telegram-bot-sdk) — common for building WordPress and other CMS websites.

For those with no programming knowledge, no-code platforms are the way to go!

Setting Up How Your Bot Will Receive and Process Incoming Messages

There are 2 ways for a bot to communicate with the Telegram server to receive messages:

• Polling. The bot is responsible for polling the Telegram server for new messages (ideal for simple bots without an HTTPS server).
• Webhook. The Telegram server sends updates directly to your server's publicly accessible URL upon receipt of a message. Webhook requires HTTPS.

If you're building a bot with a no-code platform, you won't need to deal with any of this configuration because you will configure events visually and the platform will handle everything behind the scenes.

Creating a Product Catalog in your Bot

You can store your catalog in several places including:

• Google Sheets or Airtable — a simple solution for small businesses.
• Database Management Systems (PostgreSQL, MySQL, MongoDB) — better for large scale projects that have experience working with databases.
• Built-in Content Management Systems (WooCommerce, Shopify, Bitrix24) — use these out of the box.

You will show users products with descriptions, prices and photos, and include buttons to add to cart or request more info.

Integrating your Bot with Payment Systems

Telegram supports several payment systems: Telegram Payments allows you to accept payments from YooKassa, Stripe and Cryptomus. All three are safe and easy ways to accept payment from inside chat.

When setting it up: create your account with a payment system, set up your payment system token in BotFather, create an invoice from your bot. The user receives an invoice, enters their information and Telegram confirms the payment and sends a notification back to your bot. Following the processing protocol, the bot will confirm receipt of payment, notify the customer, and then perform the necessary steps to fulfill an order.

Order Fulfillment Automation

After an order has been paid, the information collected during checkout will be sent to either a CRM or Google Sheets. Once sent, all managers associated with the order will receive a notification and the status of the order will be updated. Customers will receive a notification providing an update on the status of their order. Webhooks, HTTP requests, and delayed events will be used for all tasks. These automated functions reduce the time required for fulfilling an order, improve the accuracy of orders placed, and enhance customer satisfaction.

Optimizing and Promoting your Telegram Bot to Increase Sales

• Telegram Advertising. With CTR reaching as high as 5% in more niche segments and native advertising formats to help drive clicks to your business.
• Connect with relevant channels and chats. Create your own channels where you can pin important information and have strong calls-to-action.
• Advertising through channel promotions. Using focused advertising to promote your business in the most popular channels that your target audience are in.
• Create a referral program. Offer users an incentive to invite new customers. This is marketing with viral potential.
• Marketing through Telegram with Content. Using the bot to create content that customers will benefit from, including FAQs, instructions, tips, and educational materials, will help to build loyalty with your customers.

Technical Elements and Bot Automation

To effectively manage Telegram bots for sales, you need:

• A way to handle commands and messages logically;
• A product catalogue built-in with robust search and filtering options;
• A shopping cart and order placement that require data verification;
• An integrated payment option with notifications for order statuses;
• Automated integrations between your CRM and warehouse.

All of this can be set up both manually or via no-code tools that provide a user-friendly interface.

Frequently Asked Questions

How much does it cost to create a Telegram sales bot?

ASCN.AI has a no-code platform with a price starting at $29/month, while freelance developers charge from 30,000 to 150,000 rubles, and you can code it yourself for free (as long as you account for your time spent and hosting costs).

Do I need to register as a sole proprietor or LLC to accept payments through a bot?

Yes, you must register as a legal entity to connect to authorized service providers such as YooKassa and Stripe. While cryptocurrency payment systems are generally less regulated than traditional payment systems, it would be best to consult with an attorney before using them.

Can I link a bot to a website or CRM?

Yes, all major CRMs and websites offer APIs, allowing you to create a bi-directional data exchange in real time via the HTTP Request or Webhook methods.

How can I make sure the bot is not abused?

You should implement data validation, limit the maximum number of orders per account, utilize telephone verification APIs, never disclose your tokens, and conduct ongoing regular security assessments.

What should I do if my bot gets banned from Telegram?

If your bot was banned, it is likely because of violations including spamming or posting of forbidden content. You should contact Telegram support via @BotSupport and provide evidence that you are in compliance with their rules.

Can I sell digital products through a bot?

Absolutely! Once payment has been completed, the bot automatically sends files or links to customers while ensuring that the content cannot be exploited.

Would you like to create a Telegram sales bot without coding it yourself and without the headaches that come from coding? ASCN.AI provides a no-code solution, including pre-built template solutions, an integrated AI agent and link building system. The first 7 days are FREE and it only takes a couple of hours to set up! Visit ascn.ai and launch your automated selling system today! If you require assistance or have a custom request, feel free to reach out and I will explain more!

Conclusion

Using a Telegram sales bot is not an option; it is an effective way to communicate and interact with customers. Automating sales with a bot allows you to reach the customer instantly, reduce customer support costs, and increases your chance of converting customers from consideration into paying customers. You can build a bot yourself, get a developer to build one for you, or use a no-code solution. A no-code solution is the most effective way to quickly launch and grow a sales bot.

Main Steps:

1. Register your bot in BotFather and receive your token.
2. Choose whether to create your bot with a no-code solution or via programming.
3. Configure how the bot will process messages and what products will be available.
4. Connect the bot to a payment service provider (YooKassa, Stripe) and a cryptocurrency processor (Cryptomus).
5. Set up order automation for notifications to customers as well as notifications to the CRM and about delivery status.
6. Attract customers to use your bot through advertising and referral sources.
7. Add additional features for loyalty rewards, personalization, analytics, etc.

Important Note: Launch a Minimum Viable Product (MVP) to test your bot's potential, receive feedback, and iterate on improvements. Today, having a functioning bot is more valuable than a perfect bot in three months.

Further Recommendations for Development and Scaling

• Use the voice and video messaging feature to build a bond of trust with users by utilizing AI to do so.
• Leverage the Mini Apps feature of Telegram to build a more sophisticated user experience within Telegram.
• Utilize Google Analytics, Yandex Metrica and other tools to provide analytics of user behavior within your bot.
• Expand your business through a franchise model or with white label versions of your sales bot.
• Utilize AI assistants to handle complex inquiries from customers without the need for staff to handle them.
• Experiment with different forms of advertising and SEO to gain more traffic to your bot.

The Telegram platform is evolving rapidly, so leveraging all the new features introduced will enable you to remain competitive and ultimately become successful.